2022 Electric Hummer “HX” Pickup Truck and SUV Reveal, Design Coming Superbowl 2020

General Motors plans to revive the fossil-fuel swilling brand that died 11 years ago in the wreckage of the taxpayer-funded bailout. The Hummer name will rise again on an electric GMC pickup truck, the Wall Street Journal reported Friday.King James will be the revival’s pitchman in the Super Bowl spot guaranteed to generate viral social media chatter. The real-world market appeal of such a vehicle remains uncertain.The truck is expected to go on sale by early 2022, and planning volumes are modest. GMC plans to target off-road enthusiasts who hopefully won’t see an electric powertrain as too wimpy.That is quite a contrast with Hummer’s original image. Customers were attracted to the bigger-is-badder appeal as housing prices soared and gas prices fell. Then reality bit. The Great Recession took its toll.Reinventing the symbol of wasteful energy into an environmentally upright citizen in the age of radical climate change may require more talent than LeBron can deliver. There’s not much regulatory pressure to electrify large vehicles. DISCLAIMER:Segments of this video may have been retrieved throughout online forums, sites, and video pages. The video is protected under the Fair Use Doctrine and satisfies all four of the factors found in the Copyright Act of 1976. Videos are made as a hobby and only enhance the online car community, in addition the car economy of the entire world, and its voice!

General Motors plans to revive the fossil-fuel swilling brand that died 11 years ago in the wreckage of the taxpayer-funded bailout. The Hummer name will rise again on an electric GMC pickup truck, the Wall Street Journal reported Friday.

King James will be the revival’s pitchman in the Super Bowl spot guaranteed to generate viral social media chatter. The real-world market appeal of such a vehicle remains uncertain.

The truck is expected to go on sale by early 2022, and planning volumes are modest. GMC plans to target off-road enthusiasts who hopefully won’t see an electric powertrain as too wimpy.

That is quite a contrast with Hummer’s original image. Customers were attracted to the bigger-is-badder appeal as housing prices soared and gas prices fell. Then reality bit. The Great Recession took its toll.

Reinventing the symbol of wasteful energy into an environmentally upright citizen in the age of radical climate change may require more talent than LeBron can deliver. There’s not much regulatory pressure to electrify large vehicles.

DISCLAIMER:
Segments of this video may have been retrieved throughout online forums, sites, and video pages. The video is protected under the Fair Use Doctrine and satisfies all four of the factors found in the Copyright Act of 1976. Videos are made as a hobby and only enhance the online car community, in addition the car economy of the entire world, and its voice!

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